Marketing Automation
Using digital technology to boost sales
Marketing automation involves using technology to generate, retain, acquire and qualify leads, as well as to drive sales through communications tailored to each individual’s profile, level of interest or place of purchase.
- Personalised management of targeted content
- Easier distribution across all channels (email, website, social media, etc.)
- Tracking and measuring behaviour (engagement)
- Concrete and measurable results
Building an effective marketing platform
As a partner for four leading solutions, AVA6 Geneva supports you in optimising your marketing campaigns, automating your processes and implementing lead nurturing strategies to convert your prospects into customers.
Our marketing automation services include:
- Analysis of your digital tools and marketing performance.
- Defining your objectives and selecting the right solution.
- Integration and configuration of the platform.
- Creating marketing campaigns and nurturing workflows.
- Aligning the marketing and sales teams.
- Training on how to use the tools and features.
A marketing automation solution for every situation
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HubSpot
Learn moreA leading marketing automation solution, HubSpot brings all your marketing activities together on a single, integrated platform. With its wide range of features, you can optimise your digital strategy, manage your contacts and leads, automate your nurturing workflows and track the performance of your campaigns to achieve your marketing objectives.
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Act-On
Act-On is a marketing automation solution that combines advanced features with integrations with leading CRMs. It helps you automate your marketing campaigns, manage your leads and personalise the customer journey to optimise your strategy and achieve your objectives.
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Sugar Market
Learn moreSugar Market, formerly Salesfusion, is now part of the SugarA suite and offers key marketing automation features, with the added benefit of being fully integrated with Sugar’s CRM.
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Mautic
Mautic is a free, open-source solution offering all the key features you need to automate your campaigns. This solution can be installed directly on your servers.
Explore the features of marketing automation in greater depth
The sales department doesn’t have enough leads
Automated lead management and nurturing
- Reach your prospects through the right channels at the right time with a multi-channel strategy tailored to their journey and touchpoints.
- Automate the follow-up and engagement with your prospects through lead nurturing and personalised content. Contact forms, landing pages, chatbots and CTAs enable you to capture leads and build customer relationships on your website, blog, social media and advertising campaigns.
The sales department is short of good leads
- Using a marketing tool such as predictive lead scoring helps to optimise the generation of high-quality leads for the sales team. By identifying the most promising leads, this tool saves valuable time and energy by avoiding the need to start from scratch every time. It also makes it easier to carry out, analyse and improve tasks, thereby optimising the overall workflow of the process of converting leads into customers.
Ineffective handover of leads to the sales team
CRM integration
- Gone are the days of mass mailings! Segmentation has become a key aspect of an effective marketing campaign, ensuring the right message reaches the right person.
- By combining the power of CRM data with that of the marketing platform, you’ll have access to the most comprehensive information, enabling precise targeting based on static, dynamic and behavioural criteria.
A website with high traffic but no visibility
Website visitor tracking
- A/B testing, AI reporting dashboard
Leads that are not sufficiently qualified and are passed on too early
Retargeting campaigns
- You have all the features you need to target your recipients precisely, create an email in just a few clicks, maximise deliverability and analyse the results. Tracking and scoring.
Marketing cannot demonstrate ROI
ROI dashboards
- The success of marketing depends on its ability to generate qualified leads for the sales team. However, this process is not without its friction points, which can cause you to miss out on business opportunities. Using automation systems and marketing workflows allows you to streamline these communication processes automatically, without any effort on your part. Scoring and push to CRM
The marketing department sends out too many communications
Personalisation and A/B testing
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Personalise your marketing activities and test different scenarios to identify which ones best achieve your objectives. Optimise your website for search engines (SEO) and boost your visibility on social media to generate leads and attract customers. Centralise your content, blog posts, emails, advertising campaigns and events within a single marketing automation platform to analyse your performance and improve your strategy.
Marketing overwhelmed by the workload of campaign management
Integrated marketing automation platform
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Develop your marketing strategy by distributing content and organising events tailored to each audience. With an integrated marketing automation platform, centralise your activities, contacts and data to manage interactions on your website, social media and blog. Personalise your emails and lead nurturing workflows according to each customer’s journey and profile to generate qualified leads and achieve your marketing objectives.
Get in touch with us about your marketing automation projects!
To find out more about our Marketing Automation solutions or to request a demo, please feel free to fill in the contact form. Our teams are on hand to answer any questions you may have and to support you with your IT and CRM projects
Frequently Asked Questions about Marketing Automation
What is marketing automation?
- Marketing automation involves automating marketing activities using specialised software. It enables you to personalise campaigns, manage contacts and leads, send targeted emails and track the customer journey, thereby saving time and improving marketing performance.
What is the difference between a CRM and a marketing automation tool?
- A CRM system centralises customer and prospect data to facilitate sales follow-up and customer relationship management. A marketing automation tool focuses on automating marketing campaigns, such as emails, social media posts and targeted communications. These two complementary solutions enable you to manage contacts more effectively, coordinate marketing and sales activities, and improve the customer journey.
Which tool should you choose: HubSpot, Sugar Market or Mautic?
- The choice depends on your marketing strategy, your objectives and your existing tools. HubSpot is suitable for businesses looking for a comprehensive and intuitive platform that combines CRM, email, social media and campaign automation. Sugar Market is particularly well-suited to B2B strategies requiring advanced lead management and integrations with various CRMs. Mautic, an open-source solution, offers greater freedom to customise marketing workflows and retain control over your data, but generally requires more technical expertise. AVA6 Geneva can help you choose the solution best suited to your needs.
How long does it take to see results?
The first results of marketing automation can become apparent within the first few weeks, particularly in terms of contact engagement and campaign performance. To measure long-term effects on lead generation, conversions and sales, it usually takes several months. Results depend on your strategy, the quality of your data and the ongoing optimisation of your marketing workflows.
Is marketing automation suitable for SMEs?
Yes, marketing automation is perfectly suited to SMEs. It enables you to centralise marketing activities, automate repetitive tasks and manage contacts and leads more effectively, even with limited resources. Solutions tailored to different budgets enable SMEs to personalise their campaigns, save time and gradually expand their customer base.
